Quite often people question the very notion of "cyber-activism" and its effectiveness. May out here might have been told that its a virtual world where people go just to make themselves believe that they are making a difference.
Another one reposted from Youthleader. This was my first interview for Youthleader.
How common is it for Prime Ministers to be asked if they have had their eyes removed? But extreme circumstances call for extreme measures. In a recent postcard campaign featuring a bloodied skull, the International Campaign for Justice in Bhopal (ICJB) and its supporters put that question to Manmohan Singh. Why else, they added, would he be “blind” to the sufferings of victims of the Bhopal gas tragedy?
The man behind the postcards is Hemant
Anant Jain. A 36 year old copywriter- Hemant, along
with Indra Sinha (author of Animals People, nominated for Booker), designed the
postcards to raise money for the Sambhavna Trust and the ICJB. The campaign
became so successful that it was featured in the Outlook mag, all this
through the medium of the internet, via his blog “The Great Indian Clearance
Sale” (GICS).
Hemant’s Environmental blog, “The Great Indian Clearance Sale” is an ideology-free art project. It's an adventure in information, serving up the current state of the Indian environment with a side of cynicism and sass, complete with graphics and easy to understand articles.
Siddhant Sadangi interviews Hemant and takes you on a visual tour of The Great Indian Clearance Sale.
SS:
Can you tell the readers something about yourself?
HJ: I am a writer and illustrator and like to tell stories. Usually
about simple things in life, the ones you can’t buy in malls.
SS:
How did the GICS idea germinate?
HJ: The refrain of the common man through ages, and getting louder, has
been: ‘India is for Sale’. And going by
the fact that we are in the top 5 corrupt countries in the world, it is true.
So, the idea isn’t new. It was already there in everyone’s hearts. I just
brought it to life in my own little way.
SS:
Could you provide a brief outline of your purpose, mission and vision?
HJ: GICS is an ideology-free art project. We are trying to use art and
information graphics to highlight interesting articles and issues which are
important to the environment. We aim to create more awareness about these
issues in the Indian middle class.
SS: What is your
primary approach to promoting this concept?
HJ: Art and design. I use that to simplify complicated information. I
think people respond more readily to information which is easier to understand.
HJ:
To me, there is nothing called armchair activism. It’s all a move towards
achieving that critical mass. If enough people start feeling strongly about
something, it will bring in a change- slowly, but surely. The process is
frustrating and painful. But here’s what will happen if more and more people
start talking about an issue, and start discussing it. Armchairs or not!
Information
will spread
Questions
will be asked
More
the questions, lesser the lies
Lesser
the lies, more the solutions
More
the solutions, better things get
I
think we are at the stage when people are starting to ask more questions. And
lies have less of a breathing space than they ever had. If this isn’t a
positive sign, what is?
So
can social media and the people overturn the Monsantos and Vedantas of the
world? If you really want to know the answer- NO.
I
have little hope that we can bring about a revolution in our thinking. I think
the rot has set in too deep to be curable.
But
I wake up and tweet and put links out to the entire world, along with thousands
like me. Why? Because I don’t want the
history books to be written without the words–‘we did not want this dystopian
future’. Because I want the luxury of a ‘we tried our best’ sigh. And that
luxury is not available at any shopping mall in this or any other country.
SS: Can you tell me
some challenges you have faced in your project?
HJ: Not really. I never planned it and still don’t. I think challenges
come with plans. I am doing it for the fun of it.
HJ: Anyone who is interested is a part of the team. Everyone who takes
part in the debates on the page is making it come alive is an integral part of
GICS.
SS: Have you
undertaken any ground activities?
HJ: No. This is an art project and we are doing what we can using art.
SS:
Anybody whom you would give credit for supporting (inspiring) you in this
mission?
HJ:
The millions of activists around the world who
brave everything and are fighting for the planet. Amazing people! They are the
ones we should all be supporting. GICS is just a humble dedication to all the
real work these people are doing.
SS: Any other interests/hobbies?
HJ: Reading, a lot.
SS:
Which books would you recommend?
HJ
‘The Demon Haunted World’ by Carl Sagan and ‘Small is Beautiful’ by EF
Schumacher
SS:
Have much success do you think you have achieved?
HJ: I measure success in the degree of simplicity I have achieved in my life. Personally I think that has become the most unachievable thing in this world. Everything else is available in the market. But simplicity? It has to come from within and is the biggest challenge. So, have I been successful? I'm trying.
HJ: I measure success in the degree of simplicity I have achieved in my life. Personally I think that has become the most unachievable thing in this world. Everything else is available in the market. But simplicity? It has to come from within and is the biggest challenge. So, have I been successful? I'm trying.
Here is something that explains my concept
of simplicity:
One could watch the swallows run about
the wind, collecting insects at will and flirt with the clouds over the
valleys, and not feel the need of a city for days upon days.
One could lie down on a grassy knoll some two thousand metres above the sea level and watch a mountain getting covered by clouds, uncovered by clouds, covered by clouds and repeat, for hours without feeling the urgency to twitter about it.
One could lie wide awake in the early hours of the morning and hear a fox bark three times as it sniffs the bunny rabbits in the little cage, and one could wonder till the wee hours of the morning of how frightened, but thankfully safe, the rabbits were.
One could walk uphill for kilometers upon kilometers and discover that it was just under a kilometer that one covered in those two and a half hours of strenuous walk to realization about one’s fitness. And yet, and yet, feel good about everything.
But one cannot, upon one’s return to the city, justify anything that one goes about doing in every day urban life. Not the mad rush of the city, not the police sirens playing tinnitus with the ears, not the hours in front of the computer, not the meetings, not the pints of beer after work, not the night life, not the incessant checking of the bank account to see if the gnomes secretly worked their magic and produced some remarkable jump in one’s fortunes.
There is, in my mind, a rising tide of conviction that tells me there is genius hidden in simplicity.
It is the next big idea.
One could lie down on a grassy knoll some two thousand metres above the sea level and watch a mountain getting covered by clouds, uncovered by clouds, covered by clouds and repeat, for hours without feeling the urgency to twitter about it.
One could lie wide awake in the early hours of the morning and hear a fox bark three times as it sniffs the bunny rabbits in the little cage, and one could wonder till the wee hours of the morning of how frightened, but thankfully safe, the rabbits were.
One could walk uphill for kilometers upon kilometers and discover that it was just under a kilometer that one covered in those two and a half hours of strenuous walk to realization about one’s fitness. And yet, and yet, feel good about everything.
But one cannot, upon one’s return to the city, justify anything that one goes about doing in every day urban life. Not the mad rush of the city, not the police sirens playing tinnitus with the ears, not the hours in front of the computer, not the meetings, not the pints of beer after work, not the night life, not the incessant checking of the bank account to see if the gnomes secretly worked their magic and produced some remarkable jump in one’s fortunes.
There is, in my mind, a rising tide of conviction that tells me there is genius hidden in simplicity.
It is the next big idea.
SS:
So what will be your next step?
HJ: I will continue to do what I am doing. Tell more and more stories
and maybe make books for children, also, short films.
SS: Looking forward
to see your films on the big screen. What would be your message for the
youngsters reading this?
HJ: Yes. I wrote something which I think is relevant for the
youngsters:
I want my country back
The look on the faces when they say it,
“India is a huge market!”
“India is a growing market!”
The sense of pride oozes out from a million guts of businessmen and politicians and economists and spreads like fungus on everything.
Advertisements in newspapers which shout: If you want a jog, head for the 30th floor.
Really?
I wonder if India didn’t turn into a growing market, and just an amazing country as it used to be, what would happen?
Would we have a better public transport system instead of a zillion, and growing, cars?
Would we have more green spaces in the cities and not buildings with terrace gardens which don’t know their petunias from plastic?
Would we be taking more interest in reviving our rivers than pledging, as an advertisement proclaimed, we will have a certain brand of mineral water this year.
Would we be talking about our nation’s food security and not giving it away to companies like Monsanto?
Would we care a little more about tribals and their way of living and not rush to buy Vedanta's shares?
Would we start queuing outside the Parliament with our questions, and not outside malls for 26th January discount sale?
Would we really study Gandhi and not go crazy over Mr. Moneybags Gates who wants to control the food of the world?
Would we care a little more about which birds we spot in our everyday life and not just pretend ‘we just don’t see’.
Would lesser number of tigers end up in Chinese restaurants?
If India was a country and not a market, would we step out of the malls, look around at the crumbling infrastructure and dying rivers and ghettoed greens, and think to ourselves, “Hold on, this isn’t progress!”
Today is Republic Day. And I want my country back.
I want to be able to say, India is an amazing country.
And not try to contain it and define it by a word called ‘market’.
“India is a huge market!”
“India is a growing market!”
The sense of pride oozes out from a million guts of businessmen and politicians and economists and spreads like fungus on everything.
Advertisements in newspapers which shout: If you want a jog, head for the 30th floor.
Really?
I wonder if India didn’t turn into a growing market, and just an amazing country as it used to be, what would happen?
Would we have a better public transport system instead of a zillion, and growing, cars?
Would we have more green spaces in the cities and not buildings with terrace gardens which don’t know their petunias from plastic?
Would we be taking more interest in reviving our rivers than pledging, as an advertisement proclaimed, we will have a certain brand of mineral water this year.
Would we be talking about our nation’s food security and not giving it away to companies like Monsanto?
Would we care a little more about tribals and their way of living and not rush to buy Vedanta's shares?
Would we start queuing outside the Parliament with our questions, and not outside malls for 26th January discount sale?
Would we really study Gandhi and not go crazy over Mr. Moneybags Gates who wants to control the food of the world?
Would we care a little more about which birds we spot in our everyday life and not just pretend ‘we just don’t see’.
Would lesser number of tigers end up in Chinese restaurants?
If India was a country and not a market, would we step out of the malls, look around at the crumbling infrastructure and dying rivers and ghettoed greens, and think to ourselves, “Hold on, this isn’t progress!”
Today is Republic Day. And I want my country back.
I want to be able to say, India is an amazing country.
And not try to contain it and define it by a word called ‘market’.
If you have gone through all the illustrations here, I believe your monthly dose of satire would already be complete, but before we log off, why don’t we have a look at one of Hemant’s comic strip on tribals, business, Maoists and the State.Just ponder over the state of affairs. Which side do you think you are on- the one which will say “I did not want this to happen” or the one which will say “I tried my best to prevent this from happening”? Which one is more satisfying? You know better.
To help Hemant in his endeavour, you can
visit his blog at http://www.greatindiansale.org. It is also a good place to be if you want to go through all his illustratons without straining your eyes.
The Great Indian Clearance Sale is also on
Facebook -->http://www.facebook.com/greatindiansale
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